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Femtech is attracting attention as it solves women's health problems with technology.
The market size is said to grow to 5.5 trillion yen by 2025.
It is attracting attention because it solves problems with technology and has become a society where people can talk about problems that were previously taboo.

Because it is such a futuristic market, it is completely unmanned in the basement of Ginza station and only card payment is available.
We planned a challenging store that anyone could enter without a door.

​ The white interior creates a transparent border with the miscellaneous underground passages of Ginza Station, where as many as 150,000 people come and go each day.
We have created a boundary because it is a cutting-edge store that handles difficult problems.